Purecraft Bar & Kitchen - Birmingham - Pub Reviews

Purecraft Bar & Kitchen is a modern pub and restaurant in Birmingham’s city centre (30 Waterloo St, B2 5TJ), known for its extensive craft beer selection (over 100 beers available) and an award-winning Scotch egg that has become the stuff of local legend. Opened in 2014, this venue has quickly become a cornerstone of Birmingham’s beer and food scene. Housed in a stylish, industrial-chic interior within the business district, Purecraft manages to blend the traditional comfort of a British pub with a contemporary twist. It’s a popular spot for beer enthusiasts, the after-work crowd from nearby offices, and visitors to the city – all drawn by the promise of great beer, honest food, and a lively atmosphere. The pub holds a strong customer rating (around 4.3 out of 5 on review platforms), reflecting a positive reputation for its beer selection, food quality, and friendly service. In short, Purecraft Bar & Kitchen offers a quintessential craft beer bar experience in Birmingham, pairing top-notch pints with delicious pub fare in a welcoming setting.

Founded as a collaboration between Purity Brewing Co. and local restaurateurs (including Michelin-starred chef Andreas Antona of Simpsons Restaurant), Purecraft was built on a simple philosophy: “great beer, real honest food and Pure Quality service”. From the moment you walk through the doors, that philosophy is evident. Despite being a relatively new establishment (especially compared to centuries-old pubs), it exudes confidence and character. The interior strikes a balance between old and new – you’ll find a long bar lined with casks and taps that gives a nod to classic pub tradition, while the high ceilings, exposed brick, and sleek wooden tables create a modern “industrial” vibe. It’s the kind of place where a business lunch can seamlessly merge into post-work pints, and where casual beer geeks rub shoulders with gin-sipping socialites. Indeed, Purecraft’s appeal is broad: it’s as much a beer lovers’ paradise as it is a cool hangout for anyone who appreciates a warm, communal atmosphere with quality food and drink.

Notably, Purecraft’s location is prime – right on the edge of Birmingham’s Victoria Square and only a short walk from both New Street and Snow Hill stations. Whether you’re a local or a traveller exploring the city, it’s an easy find and well worth a stop. In the sections below, we’ll dive deeper into what Purecraft Bar & Kitchen offers, from its facilities and entertainment to the food, beers, and overall experience you can expect.

Facilities & Entertainment

Despite its focus on beer and food, Purecraft Bar & Kitchen doesn’t skimp on providing a comfortable and enjoyable environment with a few extra amenities. The pub occupies a spacious ground floor area with plenty of seating, and reviewers often note that it feels “capacious” with lots of space around the tables – you won’t feel crammed in even when it’s busy. The layout includes communal bench tables near the bar (great for groups and fostering a social vibe) and cosier tables towards the back for those who prefer a quieter nook. The design is clean and modern, with wood-and-steel decor that gives a slightly minimalist, “pared-back contemporary interior” feel, yet it remains inviting rather than austere.

One notable feature at Purecraft is its basement “Cellar Bar” and games room, which doubles as a private hire space and an overflow area during peak times. This cellar bar can accommodate around 60 people standing for events. On regular days, it’s often used for special gatherings or the pub’s weekly quiz night. Yes, Purecraft hosts a popular quiz night – typically on Monday evenings – held downstairs in the private bar area. This isn’t your average pub quiz; it’s often a “speed quiz” format (using smartphones or buzzers) that draws a crowd of trivia enthusiasts to kick off the week. The setup downstairs is ideal for such events, complete with its own bar so quizzers can grab another pint without missing a question. The games room aspect includes some classic pub entertainment; in the cellar you’ll find games like pool and darts, and even a TV or two for special sports viewings. However, these are kept somewhat separate from the main bar, so the upstairs retains its focus on conversation and dining. Purecraft isn’t a loud sports bar by default – you won’t find wall-to-wall screens blaring football every day – but they have been known to show major tournaments or big games (often in the downstairs area) on special occasions. For everyday purposes, the ambiance remains more about enjoying craft beer and good company than watching TV, which many patrons appreciate.

If pub games of the traditional sort are your thing, ask the staff about the games room; it can sometimes be reserved by groups for a small fee (they’ve even run promotions like an hourly rental that comes with a bucket of beers). It’s a fun option if you have a larger gathering and want a semi-private space to play pool, darts, or board games with your friends. For more low-key entertainment, Purecraft provides a selection of board games that you can play at your table – perfect for whiling away an afternoon over a few pints. This emphasis on communal fun, rather than high-tech distractions, aligns with the pub’s ethos of creating a social atmosphere akin to a classic pub, but with modern comforts.

Other facilities to note: Because of its city centre location, on-site parking is not available. However, several public car parks and street parking spots (metered) are within a short walk, and most visitors find it easiest to come by public transport or on foot. The pub offers free Wi-Fi (handy if you’re using a digital quiz or just want to update your Instagram with a beer snapshot). Additionally, dogs are warmly welcomed in the venue, which is a big plus for pet owners. In fact, Purecraft prides itself on being dog-friendly, and even the management has joked that four-legged friends are allowed as long as “they don’t drink too much beer!”. It’s not uncommon to see a well-behaved pup snoozing under a table while owners enjoy lunch – water bowls and the occasional treat are on hand. Families are also accommodated; during daytime hours you’ll sometimes see parents with children popping in for lunch (there isn’t a dedicated play area or anything, but the staff are family-friendly and there are suitable menu options for kids).

Finally, when the weather plays along, Purecraft offers a bit of outdoor seating. Waterloo Street has recently been made more pedestrian-friendly, and Purecraft takes advantage with a small outdoor terrace area in front of the pub. A few tables with parasols allow you to enjoy your beer in the open air, great for people-watching on a sunny day. During Birmingham’s annual Frankfurt Christmas Market (which sets up nearby in winter), this outdoor spot can be especially atmospheric – you might sip a winter ale outside while soaking in the festive vibe. Overall, Purecraft’s facilities strike a nice balance: it has the essentials of a modern pub (Wi-Fi, clean restrooms, ample seating) and some extras like the games room and outdoor seats, all while maintaining a focus on its core offering of beer, food, and friendly socialising.

Food on Offer

The menu at Purecraft Bar & Kitchen showcases classic British pub fare done right, often with a creative twist, and always designed to complement the beers on tap. The kitchen’s philosophy is all about “honest food” made from fresh, quality ingredients, and it shows in the dishes. Here you’ll find everything from traditional bar snacks to hearty mains, executed with a level of care that elevates them above your average pub grub.

To start, Purecraft offers a range of snacks and small plates that pair perfectly with a pint. These include pub staples like a Black Country pork pie (served with tangy Purity cider jelly and piccalilli) and a house-made sausage roll with mustard and ketchup. There’s also a nod to international flavours with items like harissa-marinated olives and crispy chilli rice crackers for nibbling. But the star of the show – the one dish you’ll hear mentioned again and again – is the Scotch egg. Purecraft’s Scotch egg is somewhat legendary in Birmingham: a free-range egg wrapped in a mix of Lashford’s sausage meat and black pudding, coated in golden breadcrumbs and fried to perfection, served with a house “beer ketchup” and crunchy potato straws as garnish. This creation has even won awards and often gets called “one of Birmingham’s finest” Scotch eggs. Slice into it and you’re greeted with that ideal contrast – crispy exterior, flavourful sausage and black pudding layer, and a beautifully runny yolk at the centre. It’s the ultimate beer snack, and many patrons insist it’s a must-try (some go so far as to say it’s the best Scotch egg they’ve had in the city). Head Chef Stuart Langdell earned accolades for this very item, and it’s easy to taste why.

Moving beyond the bar bites, Purecraft’s Small Plates section often features a rotating selection of seasonal dishes. You might find vegetarian options like tomato & basil arancini with marinara sauce, or crispy breaded brie with butternut squash purée – offering something for those who want lighter fare or to share a few plates among friends. There are also indulgent picks like fried chicken wings (with a choice of sauces ranging from BBQ to a fiery habanero hot sauce) and even crispy coated cauliflower as a vegan alternative, available in either half or full portions. These small plates are great for mixing and matching; many visitors order a spread for the table so they can sample multiple flavours. Notably, beer pairings are suggested for each dish on the menu – a thoughtful touch that highlights how serious Purecraft is about matching food with brew. For instance, they might recommend a Purity Longhorn IPA to go with the Scotch egg or a malty stout to accompany the richness of a pork pie. The staff are also happy to advise on pairings, so don’t hesitate to ask if you’re unsure which beer will best complement your meal.

For those coming with a bigger appetite, the main courses (“Large Plates”) at Purecraft deliver on hearty comfort. A pub classic that shines here is the fish and chips – in this case, a beer-battered haddock using Purity ale for extra flavour in the crispy batter, served with chunky hand-cut chips, homemade mushy peas, and tartare sauce. It’s a generous plate and consistently satisfying, essentially a love letter to traditional British fish & chips but using top-notch ingredients. If you’re craving meat, there’s often a chargrilled 8oz ribeye steak on the menu, accompanied by fries, onion rings and a decadent blue cheese sauce. On the comfort-food end, Purecraft does a mean mac ’n’ cheese (with options to add extras like smoked cheese & leeks or even “pigs in blankets” for a twist), as well as an array of burgers and sandwiches. The burgers here are no afterthought – they’re juicy and well-constructed, using quality beef and ingredients. The signature Purecraft bacon cheeseburger comes loaded with bacon, melty cheese, beef-dripping onions, pickles and mustard mayo, served alongside perfectly cooked fries. There’s also a crispy buttermilk chicken burger variation, and even a vegetarian/vegan-friendly mushroom & swede burger that’s surprisingly hearty and packed with flavour. If a lighter sandwich sounds appealing, the fish finger sandwich (beer-battered haddock goujons in sourdough, with rocket and tartare) elevates a nostalgic classic into a satisfying lunch plate.

Beyond mains, keep an eye out for daily specials or seasonal dishes. Purecraft’s menu changes with the seasons, ensuring ingredients are fresh and that regulars have something new to try. For example, in colder months they might feature a rich stew or a special pie of the week, whereas summertime could bring lighter salads or grilled items. There are always options for different dietary needs: vegetarian, vegan, and gluten-free choices are clearly marked (e.g., that vegan mushroom burger or salads that can be made gluten-free). The kitchen is accommodating with modifications too – reviews mention that staff are knowledgeable about which meals suit certain allergies or diets, so you can dine with confidence if you have particular requirements.

A highlight to mention is Purecraft’s Sunday roast. Come Sunday, the pub serves a traditional roast lunch that has earned rave reviews and even spots on “best roasts in Birmingham” lists. Typically, they offer a couple of protein choices – often a slow-roasted beef (served pink and tender) or a half roast chicken, accompanied by all the trimmings. Think golden roast potatoes (usually done in beef dripping for extra crunch and flavour), Yorkshire puddings, seasonal veg, and lashings of rich gravy. The roast beef, in particular, seems to wow patrons; one TripAdvisor reviewer said “we all had roast beef and it was lovely… atmosphere great – we will definitely book again for Sunday lunch”. Portions are generous, and it’s the kind of satisfying, home-style meal that draws in families and groups of friends on a lazy Sunday. Given its popularity, the Sunday roasts can sell out, so it’s wise to arrive early or even reserve a table if you’re set on a Sunday meal. It’s also worth noting the kitchen’s hours: food is typically served from midday until 9pm (Monday–Saturday) and until 6pm on Sundays, so plan accordingly if you’re coming later in the evening.

To sum up the food: Purecraft Bar & Kitchen offers a well-curated menu that balances pub tradition with modern tastes. You can get your classic fish & chips or a burger, but you can also nibble on truffled popcorn or try a gourmet Scotch egg. Everything is prepared with an eye on quality – fresh, locally-sourced ingredients and scratch-made touches (like house sauces and beer-based batters) make a difference that customers notice. It’s hearty without being heavy-handed, and you’ll find as many options to tempt a meat-lover as you will to satisfy a vegetarian. And because this is a place that respects beer, the food is intentionally beer-friendly: salty, savoury, tangy, or rich in just the right measures to complement a cold pint. Whether you’re in for a full dinner or just some bar snacks with your brew, the offerings are unlikely to disappoint. Many a guest has come for the beer and been pleasantly surprised at just how good the food is – Purecraft truly excels at being a multi-talented venue where both foodies and beer aficionados feel at home.

Beers on Tap

As the name suggests, Purecraft Bar & Kitchen places beer front-and-center, and its beer program is outstanding. If you’re a beer enthusiast, walking up to the bar here is like being a kid in a candy store. The line-up is extensive, carefully curated, and maintained to the highest standard. In fact, Purecraft boasts six cask ales on hand-pump and sixteen craft beers on draught, spanning around fourteen different styles of beer at any given time. From crisp lagers and pale ales to hoppy IPAs, rich stouts, and even sours or wheat beers, the variety is impressive – and that’s just what’s on tap. In addition, there are roughly 60 different bottled and canned beers available in the fridge, ensuring there’s something to satisfy every palate. All told, their beer list often crosses the 100-mark in terms of total different beers available, which is why it’s frequently touted as one of the best selections in the region.

Being a venture partially backed by Purity Brewing Co., Purecraft naturally features Purity’s own award-winning beers prominently. You’ll almost always find Purity’s core range on tap: for example, Pure UBU (a malty amber ale), Mad Goose (a zesty pale ale), Longhorn IPA (a balanced IPA), and Lawless Lager. These Midlands-brewed beers are local favourites and are kept in excellent condition – you can expect a perfect pint, as Purity’s involvement means the pub has expert insight into proper pouring and cellaring. The quality and serve of the beer is second to none here, a point often noted by customers. Purecraft has won recognition in real ale circles for the way it keeps its cask ales: expect the temperature, freshness, and carbonation of your pint to be just right. The pub is listed in real ale guides and has been praised for its beer quality control. They even have a chalkboard above the bar listing the current beers, including any special brews or limited releases, which lends a bit of that traditional pub charm (updated with modern craft offerings).

But Purecraft is far from a one-brewery show. The beer selection goes well beyond Purity’s line-up, embracing great breweries from across Britain and the world. On the cask side, you might find guests like Black Sheep (indeed, a Black Sheep Milk Stout was recommended with one of their bar snacks) or other regional UK ales rotating through. The 16 keg taps often include a mix of trendy craft brands – think of a hoppy IPA from a Yorkshire microbrewery one week, a Belgian-style saison from a London craft brewer the next, maybe a German hefeweizen or a bold American imperial stout on another line. They cover a broad spectrum of styles and origins, so beer geeks can usually find something new or rare. For example, you could spot a juicy New England IPA alongside a classic Bavarian wheat beer and an alcohol-free craft brew (Purecraft usually keeps a quality 0% ABV beer on tap or in bottle, such as Big Drop Brewing’s ales, for those who prefer or need non-alcoholic options). The key is rotation – the draught list changes regularly, with seasonal specials and one-off kegs making frequent appearances. Checking the chalkboard for “tasty surprises” is part of the fun. If a particular brew runs out, something new and interesting is likely to take its place.

For those who love to explore, Purecraft offers beer flights (sampling trays). This means you can order 3 or 4 different beers in smaller glasses – perfect if you can’t decide or want to taste a range without, well, overindulging. It’s an approach that fits the craft beer spirit of the place; the staff encourage trying new things and are knowledgeable enough to guide you. In fact, the bartenders here are often praised for being very informed about the beers – they’ll happily chat about flavour profiles or brewing techniques, and they can recommend a beer based on your preferences (“Do you prefer something hoppy, or malty, or maybe a fruit-forward sour?”) and even suggest a food pairing. This knowledgeable service adds a lot to the experience (more on that in the Customer Service section).

In addition to beer, Purecraft carries the usual full bar selection: ciders (including maybe a craft cider or two), a concise but decent wine list, and a range of spirits. They particularly have a good reputation for gin. In fact, Purecraft is as often the pick of Birmingham’s gin-swigging contingent as it is for ale lovers. You’ll find quality tonics and garnishes behind the bar to make a refreshing G&T. They may also do a few classic cocktails upon request, though the vibe here leans more towards pints and simple mixed drinks rather than elaborate mixology. Still, if someone in your party isn’t a beer drinker, they won’t be left out – there are plenty of alternatives, including soft drinks and alcohol-free cocktails.

To truly appreciate Purecraft’s beer offerings, consider timing your visit with any special beer events they host. The pub occasionally runs tap takeover nights, where a particular guest brewery will feature several of its beers on tap, or beer tasting events where you might get to sample multiple brews with commentary from a brewer. They’ve been involved in local beer festivals and the Colmore Business District’s events – for instance, hosting a “culinary quiz” to kick off the Colmore Food Festival where food knowledge and beer were both in focus. Around such festivals or during city beer weeks, Purecraft tends to have something fun on the agenda, like limited edition beers brewed in collaboration with others. Keep an eye on their social media or ask staff about upcoming beer events if you’re keen; it’s a great way to dive deeper into the craft beer culture.

The beer selection at Purecraft Bar & Kitchen is top-tier. The combination of Purity’s reliable core beers and a rotating cast of craft stars (plus a large bottle list) means there’s always a new pint to discover. Importantly, every beer is served just right – from proper glassware to well-maintained lines and the correct pour, they take beer seriously. Even traditionalists who might normally stick to a real ale find that “the beer is served right every time” here, and adventurous drinkers revel in the choices on offer. Whether you’re a casual drinker or a certified beer nerd, you’ll be hard pressed to leave Purecraft unsatisfied with the beer experience. It’s no surprise this place is often listed among Birmingham’s best pubs for beer.

Price Range & Value

By city-centre standards, Purecraft Bar & Kitchen falls into a moderate (££) price range, offering good value for the quality on offer. While it’s not as dirt-cheap as a no-frills chain pub, it’s also not going to give you sticker shock, especially considering the craftsmanship in both the food and drinks. Most patrons find the prices fair for what you get, and the consistent crowds here suggest people feel it’s money well spent.

Let’s talk specifics: A pint of beer at Purecraft typically costs around £5-£6, depending on what you’re drinking. Standard cask ales and more common brews might be in the lower end (high £4 to £5 range), whereas a strong imported craft IPA or a specialty stout could be closer to £6+ for a pint. These prices are pretty standard for craft beer in a major city these days. You might pay a bit more here than at a suburban pub for a basic lager, but you’re also often getting a much more interesting beer or higher ABV pour for that spend. Considering the impeccable condition of the beer and the central location, beer prices are reasonable. (One Yelp reviewer wryly noted that the beer isn’t the cheapest in town, but you’re paying for quality and selection – and most would argue it’s worth it.) If you’re on a budget or just want to sample, the availability of half-pints or flights means you can spend a little less while trying more; the bar is very accommodating in serving halves, thirds, or tasters.

For food, expect to pay roughly £5-£9 for small plates and snacks, and £12-£19 for mains and larger dishes, with a few premium items (like the steak) in the mid-£20s. For example, that famous Scotch egg comes in at around £9 – a touch pricey for a bar snack perhaps, but many will tell you it’s worth every penny given its size and flavour. Burgers and sandwiches (which all come with sides like fries) hover around £14-£16. A big plate of fish & chips was listed about £19 on a recent menu, which is on the higher end for fish & chips, but again you’re getting a large portion with homemade accoutrements and quality fish. Sunday roasts (with all the trimmings) tend to be in the mid-teens per person, which aligns with other gastropubs in the area; considering the hearty portion and city-centre convenience, it’s a fair deal – and clearly popular. Desserts (if you have room) or cheeses, when offered, would likely be in the ~£6 range, though the dessert menu isn’t always lengthy since the focus is on mains and snacks.

Drinks-wise beyond beer: A glass of wine or a cocktail will likely set you back £6-£8, similar to other bars in the district. They do have some good quality wines by the glass if beer isn’t your thing, and prices are standard for those. Soft drinks and coffees/teas (yes, they can make you a coffee if needed) are pub-normal (a couple of pounds each).

In terms of overall value, Purecraft scores highly. The prevailing sentiment in customer feedback is that you get what you pay for – in a good way. The ingredients are fresh, the servings are satisfying, and everything is prepared with care. A £15 meal here is likely to leave you full and happy, and a £5 pint here might introduce you to a beer that becomes your new favourite. There aren’t many gimmicks or hidden costs. Service is generally not automatically included (no compulsory service charge on small groups’ bills), so tipping is up to your discretion – given the friendly service, many do leave a little extra, but it’s not forced. If you’re in a large group (8 or more), they may add an optional 10% service charge to the food bill, which is clearly noted on the menu.

Purecraft also runs a loyalty scheme via their app. If you’re a frequent visitor or a local, downloading their app can earn you points or rewards (like money off after so many pints, etc.). This is a nice perk that adds value for repeat customers. They occasionally have promotions – for example, a special beer-and-snack combo deal at off-peak times, or a happy hour on certain drinks – but by and large, the place doesn’t rely on heavy discounting. It doesn’t need to: the crowd comes because it’s consistently good. That said, look out for lunchtime meal deals on weekdays; sometimes they’ll have a sandwich+drink offer aimed at the office lunch set. And if you happen to work nearby, they do take-out too – you can grab a coffee or sandwich to go during the day.

When comparing Purecraft’s prices to other pubs in the area (like The Old Joint Stock around the corner, or the Wellington for example), you’ll find Purecraft is slightly higher on some items but usually within £1 or so. Considering the elevated quality and craft focus, most find it justified. One could argue that you might find a cheaper pint in a Wetherspoons, sure – but you won’t get the same atmosphere, nor the same selection of unique beers or freshly cooked food. As one local guide put it, Purecraft “has been a cornerstone of the city’s beer scene since 2014” and continues to deliver great value for the experience it offers.

Expect to spend roughly £20-£25 per person for a main dish and a pint or two, which in central Birmingham is pretty average. If you’re just popping in for a couple of beers and a Scotch egg to share, you might be out under £15 each. And you’ll leave feeling that it was money well spent. The combination of portion size, quality, and the overall enjoyable atmosphere makes Purecraft Bar & Kitchen a solid bet if you’re looking for a place that hits the sweet spot of quality versus cost. It’s the kind of pub where you walk away thinking, “That was absolutely worth it.”

Customer Service

Walk into Purecraft Bar & Kitchen, and one of the first things you’ll likely notice is the warm, welcoming vibe from the staff. The establishment may have a modern, almost “gastro” look, but the service ethos is pure friendly pub hospitality. In fact, “Pure Quality service” is one of the three pillars the pub was founded on (alongside great beer and food), and the team here genuinely strives to live up to that.

Many visitors comment on how knowledgeable and passionate the staff are, especially when it comes to the beers. The bartenders and servers are typically beer enthusiasts themselves, often eager to share recommendations. Not sure which of the dozen taps to try? Tell them what flavours you generally like, and they’ll expertly guide you – maybe offering a small taster before you commit to a pint. They can explain the difference between an IPA and a pale ale, or which stout has notes of coffee versus chocolate. This knowledgeable guidance turns a visit into a mini beer adventure if you want it. One review noted the “friendly staff, knowledgeable and [with] brilliant beer” – a simple but effective summary of what to expect. They’ll also happily suggest food and beer pairings, aligning with the menu’s own recommendations, to ensure you get a great combo.

Beyond beer savvy, the service is described as efficient and attentive. Despite Purecraft often being busy (especially during Friday happy hour or weekend evenings), the team manages to keep things flowing. You’ll usually be greeted quickly at the door or bar, and even at peak times the wait for drinks or food is reasonable. The open kitchen towards the back means you can sometimes catch chefs busily plating dishes – but wait times remain in check. If you’ve ordered food, servers will bring it to your table promptly and with a smile. Empty glasses don’t tend to linger long on tables; staff make rounds to clear up and check if you need anything else. They strike a nice balance between being attentive and not hovering.

Importantly, there’s a sense of genuine hospitality. While Purecraft isn’t a centuries-old family-run pub, the pride of the staff in their workplace is apparent. The management (often present and active on the floor) has cultivated a team that enjoys what they do. They’ll chat with customers, recognise regulars by name, and make newcomers feel comfortable. If you’re a first-timer, don’t be surprised if they ask what brought you in or if you need any guidance with the big beer list. That personable approach is part of what turns some first-time visitors into repeat patrons.

Customers with dietary needs or special requests also report positive experiences. The menu clearly labels vegetarian, vegan, and gluten-free options, but if you’re unsure, the staff can walk you through it. One diner mentioned that staff were “very knowledgeable about the menu and which meals were suitable for special dietary [needs]” – indicating a good training standard and communication between front of house and kitchen. If something isn’t suitable as-is, they might offer an off-menu tweak (for example, preparing a dish without an element that contains gluten) if possible. This flexibility and care go a long way in making everyone feel taken care of.

During peak times, like the bustling after-work hours on a Friday, service can be stretched a bit (as is normal when a bar is two-deep with people ordering pints). However, Purecraft adapts by having additional staff on shift and even opening that basement bar when needed to serve more guests. When the downstairs is open (such as quiz nights or overflow on very busy nights), having a second bar eases congestion and ensures you’re not waiting ages for a refill. The staff seems well-drilled in these situations, keeping queues moving. And even if you have to wait a moment, you’ll often get an apology for any delay and a friendly word once it’s your turn.

Another aspect of customer service here is the team’s enthusiasm for what they serve. The chefs can sometimes be spotted coming out to gauge feedback or see plates return empty. The bartenders might check in after you’ve tasted your beer to see if you like it – and they’re quick to rectify if something isn’t to your taste. On the rare occasion a pint isn’t right (say, if a cask ale is at the end of the barrel and not up to snuff), they’ll replace it without fuss. The general manager and supervisors are proactive in scanning the room, making sure everyone is happy. This proactive service means you rarely have to flag someone down; they’ll notice if your glass is low or if you look like you have a question.

It’s also worth noting that Purecraft has garnered a good reputation for private events and large group bookings, which ties into service because handling a big party can be challenging. Whether it’s a corporate event in the private cellar or a birthday gathering, the staff coordinate such events smoothly. The feedback often highlights that groups felt well looked-after, with efficient ordering and friendly banter.

Customer service at Purecraft is a strong suit. You get the kind of unpretentious, welcoming service you’d want in a pub, combined with the informed and passionate service you might expect in a specialty craft beer bar. The team’s enthusiasm is infectious – even if you came just expecting a quick drink, you might leave having learned a bit about a new beer or with a recommendation for your next visit. It’s that combination of professionalism and personal touch that leaves a lasting good impression. As one visitor succinctly put it, the “food and service [are] excellent”, making for an overall fantastic experience. When staff can juggle a busy bar, chat about the latest IPA on tap, accommodate your dog, and still crack a joke or two with a smile – you know you’re in good hands at Purecraft Bar & Kitchen.

Events & Special Nights

While Purecraft Bar & Kitchen’s main draw is undoubtedly its everyday offering of great beer and food, it also spices things up with various events and special happenings throughout the year. This is not a pub with blaring DJs or a packed weekly schedule of bands – its personality is a bit more laid-back and beer-centric – but there’s still plenty going on to keep regulars engaged and offer fun experiences beyond the usual pint.

The most regular event on the calendar is the aforementioned Quiz Night, typically held on Monday evenings in the downstairs cellar bar. This isn’t just any quiz; it’s often a “Speed Quiz”, meaning teams use a smartphone app or device to answer questions in real-time (which adds a fast-paced, interactive element compared to old pen-and-paper quizzes). The quiz covers a range of topics – from general knowledge to perhaps a cheeky beer trivia round – and it’s become a popular fixture. The atmosphere on quiz night is lively and friendly-competitive. Since it’s on Monday, it’s a perfect antidote to those start-of-week blues: gather some friends, enjoy the quieter night in the pub with plenty of elbow room, and maybe win a bar tab or other prizes. The fact that it’s hosted in the private bar downstairs is a bonus, as teams get a bit of their own space and dedicated service. Even if you’re just visiting and not a regular, you’re welcome to join – it’s a great way to interact with locals. And if you don’t have a team, who knows, the quiz master might help pair you up. The prizes for the quiz can range from a £50 bar tab to cases of beer or Purecraft merchandise, which adds to the fun (the pub’s social media often announces the weekly winners or prize highlights).

Beyond the quiz, Purecraft engages in seasonal events. For example, during the Christmas season, they often create special menu items or festive versions of their dishes (they’ve even crafted a Christmas-themed Scotch egg in the past with turkey and sage). They also participate in the city’s seasonal festivities; being so close to the big Christmas Market in Victoria Square, Purecraft tends to be a go-to spot for people looking to escape the cold with a winter ale. They sometimes host a tap takeover or beer launch event towards the end of the year, giving craft beer fans something to celebrate.

The pub’s connection with the Colmore Business District community means it gets involved with local festivals. For instance, the Colmore Food & Drink Festival (an annual summer event showcasing local venues) has seen Purecraft run special events or offers – like the “culinary quiz” mentioned earlier that launched the festival in 2019. During such festivals, Purecraft might offer tasting flights or sampler platters at a special price, encouraging people to try a little of everything. They’ve also been known to set up stalls or participate in beer festivals (either on-site or externally, representing Purity and themselves with a pop-up bar).

Another cool event format Purecraft has done is Meet the Brewer nights or beer tasting evenings. These are typically ticketed events where a brewer from a featured brewery (often Purity, but they’ve hosted others too) will guide attendees through a selection of beers. Alongside the tasting, the kitchen might send out paired bites for each beer. It’s an educational yet casual experience – perfect for beer geeks or anyone curious to learn more about brewing. Keep an eye out for announcements of these on Purecraft’s website or social pages; they might align with a new beer release or a collaboration brew.

Live music and sports are not mainstays here, but very occasionally you might catch a bit of acoustic live music on a special night or a projector screen brought out for a major sports final. For example, if there’s a big England football match during a tournament or the Six Nations rugby, Purecraft has in the past set up a screen (sometimes in the basement so that those who want to watch can, while others upstairs can continue their conversations). These instances are infrequent and usually low-key – Purecraft is mindful not to transform into a rowdy sports bar, since that’s not their usual atmosphere. However, it’s nice to know that if you’re in the pub and a big game is on, they’ll try to accommodate interest so fans and non-fans can both be comfortable.

Additionally, Purecraft’s private hire offerings effectively create personalised events. People have rented the cellar bar for birthday parties, corporate gatherings, or even beer tasting classes. The team is quite experienced in hosting these, providing set menus or buffet options and of course, plenty of beer. The space can be tailored – for instance, for a corporate “networking with craft beer” night, they might arrange a tasting station; or for a party, they could set up games or even beer pong in the games room. The flexibility of the venue means if you have an idea for an event, they’re open to making it happen.

Lastly, Purecraft doesn’t forget to celebrate beer-related occasions. International Beer Day, for example, or the pub’s own anniversary (opened in March 2014, so each March they might do a little something special) are great excuses to roll out a special brew or limited-edition cask. They also sometimes partner with local organisations – for example, a local home-brew club might hold a meetup there, or a brewery might choose Purecraft as the bar to do the first pour of a new ale.

All told, while Purecraft Bar & Kitchen isn’t an “event-driven” pub in the nightclub sense, it certainly has a vibrant calendar for those in the know. Regulars love that there’s the quiz night to look forward to and that now and then you get to partake in something unique like a tasting or tap takeover. And if your idea of a special night is simply enjoying a new beer release the moment it’s tapped, this pub has you covered – there’s a constant sense of discovery and celebration of beer that permeates the atmosphere. Keep an eye on their announcements and you’ll find there’s usually something brewing (pun intended) at Purecraft beyond the day-to-day.

Atmosphere & Accessibility

The atmosphere at Purecraft Bar & Kitchen strikes a delightful balance: it’s lively and buzzing with energy, yet also comfortably relaxed and inclusive. Stepping inside, you’ll notice the design is modern-industrial with a warm twist. The space features exposed brick walls and industrial lighting fixtures, combined with lots of natural wood from the long bar to the communal tables. This gives a contemporary feel (very much “pretty industrial, as is de rigueur these days” for craft beer bars), but it’s not cold or impersonal. In fact, touches like barrels decoratively placed behind the bar and a view into the open kitchen add character and remind you that you’re in a working pub-restaurant with real craft at its heart. There’s also a cool beer cellar display in some part of the bar – you might spot kegs or bottles arranged decoratively, underscoring the beer theme. The lighting is usually warm, not harsh, making the space feel cosy in the evenings, while large windows at the front let in plenty of daylight during the day, giving a bright, airy feel. One visitor described it well: the interior is “spacious, modern and unassuming, suggesting an atmosphere that’s more cocktail bar than pub… but Purecraft has an underlying pub soul”. Indeed, it’s a clean, almost minimalist canvas, but brought to life by the people and the pints.

When it comes to sound and mood, Purecraft tends to hum with conversation. You won’t be overpowered by loud music – if music is playing, it’s background level, perhaps some indie or classic rock playlist that stays secondary to the chatter. The absence of constant sports commentary or blaring jukebox tunes means people actually talk to each other (what a concept!). During peak times, the volume of happy conversations can get pretty high – it’s definitely lively – but it generally doesn’t tip into rowdy. It feels like the kind of place where after-work colleagues laugh over pints, friends catch up at a table of six with shared snacks, and solo patrons sit at the bar reading or chatting with staff. The clientele is a real mix, which adds to the welcoming vibe. On a typical evening you might see local office workers in their lanyards and suits unwinding, a table of beer enthusiasts perhaps doing a mini tasting among themselves, a couple on a casual date night splitting a burger, and maybe a few older real-ale types examining the hand-pump selection. Weekend afternoons bring in shoppers or tourists exploring the city centre who stumble upon a great pint, as well as groups of friends starting their Saturday night with quality brews. Despite being in the business district, the pub doesn’t feel exclusively “corporate” – everyone fits in here, from hipster beer geeks to traditional CAMRA ale fans to families on a city day out. The common denominator is people out to enjoy good food and drink in a friendly setting.

Accessibility: Being in a historic building can sometimes pose challenges, but Purecraft has made efforts to be as accessible as possible. The main entrance on Waterloo Street is almost at street level – there might be a small lip at the door, but no significant steps, so wheelchair access to the ground floor is feasible (staff would certainly lend a hand if needed). Inside, the main floor is all one level, with spacious aisles between tables (that “capacious” layout means even with many tables, there’s room to navigate). If you’re visiting with a stroller/pram or a wheelchair, you should be able to find a spot that accommodates it, especially earlier in the day when it’s less crowded. The tables vary from high-top benches to standard height tables – if needed, staff can make sure you get a suitable table. The bar itself has some high stools, but plenty of standing room too. At busy times it can become a bit of a tight squeeze near the bar area as people queue to order, but that’s typical of any pub; the back area and seating sections remain less congested.

One thing to note is that the toilets are downstairs in the basement. Unfortunately, this means that without a lift, wheelchair users or those with mobility issues might have difficulty accessing the restrooms. It’s a common issue in older buildings – the layout didn’t allow for an accessible restroom on the ground floor. However, it’s worth asking staff if there are any solutions (sometimes venues have arrangements with nearby businesses or a staff-assisted facility in such cases). For most patrons, the trek down a flight of stairs to the toilets is no problem – the stairs are reasonably wide and well-lit. The facilities themselves are clean and modern, if a bit quirky in layout (one reviewer humorously noted the toilets can be “a bit confusing” to find or navigate). Signage helps, but after a few beers, remember that the bathroom is downstairs lest you wander into the kitchen by mistake!

The basement level (which houses the cellar bar, games room, and additional seating) is, as mentioned, only reachable by stairs. So during events or quiz nights held down there, it’s something to keep in mind for accessibility. If you cannot do stairs but want to join an event, contacting Purecraft in advance might allow them to reserve you a spot on the ground floor and make accommodations (the staff are quite helpful and would likely try to figure something out so you’re included).

For those with other accessibility needs, Purecraft’s staff again prove helpful. If you have a hearing impairment, for example, the relatively open layout and well-lit space help with visibility, and staff are patient in communication. If you have dietary restrictions, as covered earlier, the kitchen is accommodating. The pub allows guide dogs and assistance dogs with no hesitation (dogs in general are allowed, as noted).

One more aspect of the atmosphere worth noting is how clean and well-kept the pub is. Despite the high turnover of customers, the tables are regularly wiped, empty glasses collected, and there’s a general sense of order. The open kitchen adds a bit of theatre and also confidence that everything’s hygienic and running smoothly. This cleanliness contributes to a comfortable environment where you feel well taken care of.

In terms of overall vibe, Purecraft hits that sweet spot: you could dress up or dress down and you wouldn’t feel out of place. Some come in smart business casual attire straight from the office, others pop in wearing jeans and a T-shirt or their shopping clothes – it’s all good. The ambiance adjusts naturally throughout the day – laid-back and calm at lunchtime, getting chatty and convivial by early evening, and bustling and merry at peak night hours. Yet it tends to wind down at a reasonable time (by 11 pm closing during weekdays, a touch later on weekends), which means it’s not an all-night raucous joint; people often head off to catch last trains or move on to other bars if they’re making a late night of it.

Purecraft Bar & Kitchen offers an atmosphere that is contemporary and vibrant, but still as welcoming as a traditional pub. It’s a place where the love of good beer and food creates a shared camaraderie among patrons. Whether you’re deeply into the craft beer scene or just out for a casual meal, you’ll feel the positive energy. And while a historic tavern can charm with nostalgia, Purecraft shows that a modern pub can have plenty of soul, too. The laughter, clinking glasses, and satisfied “mmm” of someone tasting a new beer – that’s the soundtrack of Purecraft, and it’s a compelling one.

Location & Nearby Attractions

Situated in the heart of Birmingham, Purecraft Bar & Kitchen benefits from an excellent location that’s both convenient and surrounded by notable sights. The pub is located on Waterloo Street, which connects the bustling Town Hall/Victoria Square area with the elegant Colmore Row and Cathedral district. In fact, Purecraft is literally a stone’s throw from Victoria Square, home to the Birmingham Council House and the famous “Floozie in the Jacuzzi” fountain (now a landscaped feature). This means that as you sip your beer on the outdoor terrace, you might glimpse the grand neoclassical architecture of the Town Hall or the flow of city life around the square. It also means finding Purecraft is easy – it’s right in Birmingham’s central core, surrounded by landmarks.

For those arriving by public transport, the location could not be more handy. Birmingham New Street Station (the city’s main rail hub) is only about a 5-7 minute walk away. Essentially, you come out near the Cathedral or Town Hall and you’re nearly there. Meanwhile, Snow Hill Station is similarly close (perhaps a 5-minute walk through the business district). The Midland Metro tram stops at Town Hall or at Bull Street, both very close as well. Numerous bus routes serve nearby stops along Colmore Row, Corporation Street, or Broad Street, making it extremely accessible via bus too. If you’re navigating by landmarks: from New Street, head towards the cathedral or Victoria Square; from the cathedral (St. Philip’s), it’s just a block over; from Broad Street or Centenary Square, a short stroll past the Library and into the Colmore business area brings you over. The bottom line – getting to Purecraft is simple, and that’s one reason it’s a popular meet-up spot (friends coming from different parts of the city can rendezvous here with ease).

Now, what’s around Purecraft? Plenty! If you’re making a day of it in Birmingham, Purecraft can fit in as a perfect lunch or dinner stop in between sightseeing. For culture vultures, the Birmingham Museum & Art Gallery is almost next door – it’s located in the same Council House complex on Chamberlain Square. You could spend hours admiring Pre-Raphaelite art or local history there, then pop into Purecraft to debrief over a pint of local ale (in fact, one Yelp reviewer noted it’s “close to the must-see Museum & Art Gallery” and a stylish stop afterward). Also adjacent is Birmingham Town Hall, which hosts concerts and events; catching an evening show there pairs nicely with pre-show drinks or a post-show bite at Purecraft, given the 2-minute walk between them.

St. Philip’s Cathedral and its grassy churchyard (often called Pigeon Park by locals) are just up the road. The cathedral’s beautiful, and the churchyard is a popular place to sit on a nice day. Around the cathedral, you have a cluster of bars and restaurants (like The Old Joint Stock pub, which also houses a theatre, or cocktail spots like The Botanist). Colmore Row, the city’s historic financial street, has upscale eateries and cafes, so Purecraft is right in the middle of a foodie-friendly zone. A short walk down Bennetts Hill (another street of pubs and restaurants) gets you to places like The Wellington (a well-known real ale pub) or farther to the likes of The Briar Rose. But honestly, many of the beer aficionados might rank Purecraft at the top of the list among these for its selection.

If you venture slightly further (10-15 minute walk), you can reach Centenary Square (with the Library of Birmingham, Symphony Hall, etc.) or head the other direction to Digbeth or the Bullring shopping area. But staying closer: Chamberlain Square and Paradise development are just behind the museum – with new eateries, the Rep Theatre, etc., so there’s a lot right around for entertainment. Another unique spot steps away is the Old Joint Stock Theatre Pub (mentioned earlier), which is a Grade II listed pub with a theatre – worth a peek for its Victorian grandeur. For shoppers, both Corporation Street and the Paradise Forum/Mailbox area are reachable by foot, so if you need to refuel during retail therapy, Purecraft is a great option.

Let’s not forget the immediate neighbour: just next door used to be “Nosh & Quaff” (a ribs and lobster restaurant) and across the road is “Theatrix” (a newer bar). This stretch of Waterloo Street has become quite a little dining alley. On a sunny day, the street scene with all the outdoor seating (Purecraft and others) almost feels European.

In terms of safety and environment, the area is generally very safe and well-lit, being a central business district. On weekdays, you’ll see lots of professionals out and about; on weekends and evenings, it’s lively with diners and pub-goers, but still a relaxed vibe – not a rough party strip or anything. Police presence is there like any city centre, but the clientele Purecraft attracts are more the sensible beer connoisseur types or folks out for a civilised time.

If you are driving in, as mentioned before, parking is the main challenge. There is no dedicated parking lot for the pub (and street parking on Waterloo St itself is limited). However, a few public car parks are nearby: one of the closest is the Snow Hill Station car park or the multi-storey on Livery Street, and there’s also parking under the Library or around the Mailbox area a bit further off. Expect to pay typical city rates. Alternatively, ride-sharing or taxis can drop you right at the door – a convenient option especially if you’re in a group or plan to drink (Birmingham’s central taxi ranks are close too).

Cyclists will find some bike racks around Victoria Square and near the cathedral; you could secure a bicycle if you’re cycling in. And Birmingham’s local hire scooters (if still operating) or bikes often cluster in the city core, so even those could be used to reach the pub from other quarters of the city.

Purecraft’s location is prime for exploration. You can integrate a visit easily into almost any city centre itinerary. Whether you’re doing a “48 hours in Birmingham” tour and hitting all the best pubs (Purecraft is invariably on those lists), or just looking for a convenient place to meet friends from out of town (the equidistance from major stations helps), it’s ideally situated. And being in the business district, it’s a hub for the local working community too – which gives it a nice buzz on weekdays around lunch and 5-7pm. So come for the beer, but also enjoy the fact that you’re in the very heart of Brum, with all the city’s attractions at your fingertips. Purecraft can be the start of your night, the end of your day, or the main destination – it fits any plan thanks to where it sits on the map.

Overall Impression

Purecraft Bar & Kitchen delivers a truly special pub experience by seamlessly combining the best of modern craft beer culture with the comfort and tradition of British pub dining. After thoroughly exploring what it has to offer, it’s easy to see why this venue has cemented itself as a go-to spot in Birmingham’s city centre. Whether you’re drawn in by the promise of an exceptional pint (or three) or the lure of that famous Scotch egg, you’ll likely find yourself charmed by much more once you’re inside.

One of Purecraft’s greatest strengths is how it excels on multiple fronts. It’s not just a great beer bar, or just a place for good food – it’s wholeheartedly both. On the beer side, it offers one of the most impressive selections in the city, marrying local brewery heritage with the wider craft beer revolution. And crucially, it serves every beer with skill and care, so quality is consistently top-notch. On the food side, it turns out dishes that could stand on their own in a dedicated restaurant, let alone a pub. The kitchen manages to honour pub classics (you get all the comfort and nostalgia you’d want from them) while adding enough flair to keep things interesting. The fact that so many reviews sing praises of both the ale and the pie, both the burger and the brew speaks volumes – it’s relatively rare for a place to hit high marks in both categories, but Purecraft does exactly that.

The atmosphere ties it all together. Purecraft proves that a modern, sleek pub can still be warm, welcoming, and full of character. It might not have the dark wood panelling of a centuries-old tavern, but it has a soulfulness of its own – one built on the hum of friendly conversation, the clink of glasses, and the enthusiasm of its staff and patrons for what they’re consuming. It’s a pub for the present day: inclusive, unpretentious, and dynamic. As a result, it appeals to a broad spectrum. You could bring your parents here for lunch, head here with colleagues for after-work drinks, or include it on a craft beer crawl with mates – and in each scenario, it would feel just right. It’s also the kind of place that can turn a newbie into a regular. Many people likely come in for one quick drink (or out of curiosity after hearing about it) and end up returning again and again because it leaves a great impression.

Of course, no establishment is perfect, and depending on what you’re looking for, you might note a couple of quirks. If you’re a die-hard fan of super traditional pubs with fireplaces, carpeted snugs, and quiet corners, Purecraft’s trendy open-plan design might feel a bit different – it’s a contemporary vibe rather than a vintage one. At peak times, the popularity of the place can mean it’s bustling to the point of noisy; some might find it a tad loud when it’s absolutely full, though it’s generally a positive, lively noise of people enjoying themselves. Securing a table during the busiest periods (Friday evening, for example) might require patience or a booking for dining – the secret’s out about Purecraft, so it does get crowded. However, these are relatively minor considerations in the grand scheme. The pub’s team actively mitigates them (e.g., opening the downstairs bar when needed, taking reservations for meals, etc.), and for most, the buzz is part of the charm.

One area that could be improved is accessibility, particularly the lack of an on-floor accessible toilet – but this is an architectural constraint many city centre venues face. Hopefully in the future they address it if possible, as they’ve shown they care about welcoming everyone (demonstrated by their dog-friendly, diet-friendly approach in other areas). It’s always worth communicating with them if you have special needs; from all evidence, they’ll do their best to accommodate.

In weighing up the whole experience, it’s clear that Purecraft Bar & Kitchen hits the mark. It manages to be a craft beer haven without any snobbery – you don’t have to know anything about beer to enjoy a night here, though you might leave knowing a bit more. It’s a gastropub of sorts but without feeling pretentious or overpriced – it still feels like a pub where you can relax. The service adds to the feel-good factor, as does the prime location which makes it an easy choice when in the city centre. It’s the kind of place you’d enthusiastically recommend to someone visiting Birmingham: “If you want a great pub experience, with local flavour and modern flair, don’t miss Purecraft.” Indeed, locals are proud of it and visitors are often pleasantly surprised by it.

In the landscape of Birmingham pubs, Purecraft Bar & Kitchen holds its own unique niche. It’s part of the wave that has made Birmingham a destination for food and drink in recent years, showing that the city can do craft beer and casual dining as well as anywhere else – all while maintaining the down-to-earth, friendly Brummie charm. Having a pint here, you feel a sense of the city’s character: innovative yet unflashy, friendly and hearty, appreciative of tradition but not bound by it.

Purecraft Bar & Kitchen is a gem of a pub. Whether you’re tasting that luscious Scotch egg paired with the perfect IPA, enjoying a Sunday roast with family, or working your way through a beer flight with friends, it tends to create the kind of moments that remind you why pub culture is so beloved. It’s about community, flavour, and enjoyment. Purecraft delivers all of these in spades. Personally, after spending time there, I find it hard to fault much – I’m more inclined to start planning my next visit. If you’re in Birmingham and love either beer, food, or just good company, Purecraft should be high on your list of places to experience.